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Guelph (ON), August 21, 2009 – While there seems to be an abundant variety of healthy produce, protein options that are lean and versatile can seem limited. Ontario produced veal possesses an impressive protein profile and lean composition compared to other meats and poultry making this meat the perfect protein option for active lifestyles. The spiel on veal’s protein appeal: “It’s actually quite simple to get enough protein from foods if you aim for a source at most meals and snacks,” says Williams. “Protein is available in so many foods that unless meals cannot be consumed, supplements shouldn’t be necessary. The people most at risk for lacking protein are those who exclude food groups or simply do not eat enough overall calories to support their training.” A 100 g portion of a veal cutlet contains 36.1 g of protein, compared to 32.8 g in the same portion of roasted chicken breast1. According to Williams, a single portion of veal has enough protein to meet up to a third of a runner’s daily protein requirement. The Dietary Reference Intake (DRI) for protein is 0.8 g/kg of body weight for the average person. Runners for example, require a little more at 1.2-1.7 g/kg, as much as double the amount. Someone engaging in power sports or resistance training requires anywhere between 1.4-1.7 g/kg2. Despite these higher recommended amounts, Williams maintains that with some planning and knowledge, these needs can be met with real food. “Most of the diets I’ve analyzed in my practice easily obtain these higher recommended amounts,” says Williams. “A 150 lb runner for example, needs between 80-120 g per day. With one serving of lean meat, such as a veal chop, two cups of soy beverage or milk and snacks including soy nuts and cottage cheese, the minimum requirements would easily be met.” Lean plus: All veal cuts contain 7.5 g of fat or less per 100 g (3-1/2 oz) portion and contain a very low amount of saturated fat. Veal is also an excellent source of iron, zinc and vitamin B12 which are essential for top physical and mental performance and to boost the immune system. Three-quarters of respondents surveyed admitted that overall leanness is important when choosing meat or poultry for a particular meal. Only half of respondents said that veal ranks high on overall leanness proving that a misconception about veal’s health properties exists. With more than 35 cuts to choose from, the options abound when it comes to incorporating veal into one’s diet. The Ontario Veal Association has developed four new nutrient-dense recipes using three of the most popular veal cuts. From Nut Crusted Veal Cutlets to a Veal and White Bean soup, all of recipes are now available at ontariovealappeal.ca along with a host of other protein-rich options. Ontario produces both milk-fed and grain-fed veal, each with its own unique flavour profile. Milk-fed is light pink in colour, very tender and has a subtle taste. Grain-fed veal is a darker pink, also very tender, but has a mild beef flavour. In both cases Ontario veal readily adopts various seasonings and sauces making it a versatile lean protein for a variety of dishes. Incorporating Ontario veal into a healthy diet makes it easy to follow Canada’s Food Guide to Healthy Eating which recommends eating two to three servings of ‘Meat and Alternatives” daily with a focus on lean food choices. About Ontario veal About the Ontario Veal Association About the survey For more information about Ontario veal, delicious recipe ideas or to book an interview with Alexis Williams, please contact Katarina Markovinovic at 905-206-0577 x222 or kmarkovinovic@fayeclack.com. 
The Heart and Stroke Foundation’s Health Check™ Program is your assurance that this product meets specific nutrient criteria based on Canada’s Food Guide. These cuts of meat are lean. Choosing leaner meats is part of healthy eating. The Ontario Veal Association financially supports the Health Check™ education program. This is not an endorsement. See www.healthcheck.org
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Veal and White Bean Soup  Grilled Veal Chops with Gremolata  Vegetable and Veal Roll Ups  Nut Crusted Veal Cutlets |
Ontario Veal Is Right At Home
Now is the time to start serving fresh Ontario veal if you are looking for a
versatile, naturally lean and nutrient-dense addition to a healthy diet. With
a subtle taste that easily absorbs flavours, paired with extraordinary tenderness,
Ontario veal is destined to move from special occasion to everyday favourite.
With more than 35 cuts to choose from, Ontario veal offers cooking flexibility
and can be adapted to countless recipes. That kind of versatility adds variety
to family dinners and provides the creative motivation for today’s inspired cooks.
“People should be cooking more Ontario veal. They’ll find it lean, delicious and exceptionally tender,” said Jennifer Haley, Executive Director of the Ontario Veal Association. “If you’re looking to add a fresh, locally grown protein to your diet, Ontario veal should be on your grocery list.” Read the full text
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We have an extensive database of colour images for many of our recipes, available in a variety of formats. For high resolution photos, expert resources, materials or interviews, please contact us Photos and current media released recipes
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Veal Re-Elects President Judy Dirksen |
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